How do you revamp and modernize an organization to secure its future yet stay true to its western-heritage roots? It’s a challenge the new NCHA Executive Director Jay Winborn has already begun working on. With experience in business, marketing, event promotion, sporting associations and as competitive horseman himself, Winborn has all the necessary skills and attributes to manage this daunting task.
In part two of our in-depth interview with the new NCHA leader, Winborn divulges more of his plans to restore the Association to its former glory but in a way that is more inclusive for all levels of riders and budgets.
You could say Jay Winborn is a man with a plan, or two or three. Not only is he brimming over with creative ideas, he has a track record of implementing them, successfully. It’s why the National Cutting Horse Association, plagued by membership decline, lack of leadership and financial strife, was prepared to make a lucrative offer to get Winborn on board. So in December of 2019, the NCHA welcomed Jay Winborn as the new executive director.
Winborn is credited with transforming the National Reined Cow Horse Association. In seven years as executive director, he doubled the membership, breathed new life into their events and increased spectator involvement. His resume also includes being a regional marketing manager for Red Bull, and a marketing director for Hatco.
Gone are the days of the NCHA Convention being a battle ground for clashing opinions and discontent. Instead there was a spirit of optimism and co-operation felt by members and those on the executive committees alike.
While there were some tough issues up for debate, like rule changes and budget spends, many of those who attended said they felt a lot of progress was made.
In particular, many positive comments made were about the organization’s executive director, Jim Brett Campbell and the direction he was helping to take the sport of cutting.
CHTO spoke to Jim Brett about the convention, and the challenges and opportunities facing the NCHA. He says the NCHA has one overriding goal: to create more opportunities for more people to cut. Jim Brett also added more transparency in the NCHA and advancements in technology were also high on the agenda.