How do you revamp and modernize an organization to secure its future yet stay true to its western-heritage roots? It’s a challenge the new NCHA Executive Director Jay Winborn has already begun working on. With experience in business, marketing, event promotion, sporting associations and as competitive horseman himself, Winborn has all the necessary skills and attributes to manage this daunting task.
In part two of our in-depth interview with the new NCHA leader, Winborn divulges more of his plans to restore the Association to its former glory but in a way that is more inclusive for all levels of riders and budgets.
You could say Jay Winborn is a man with a plan, or two or three. Not only is he brimming over with creative ideas, he has a track record of implementing them, successfully. It’s why the National Cutting Horse Association, plagued by membership decline, lack of leadership and financial strife, was prepared to make a lucrative offer to get Winborn on board. So in December of 2019, the NCHA welcomed Jay Winborn as the new executive director.
Jay sat down with CHTO’s Simone Cobb for an indepth chat about his goals and challenges in steering the NCHA onto a path of growth, stability and longevity.