You could say Jay Winborn is a man with a plan, or two or three. Not only is he brimming over with creative ideas, he has a track record of implementing them, successfully. It’s why the National Cutting Horse Association, plagued by membership decline, lack of leadership and financial strife, was prepared to make a lucrative offer to get Winborn on board. So in December of 2019, the NCHA welcomed Jay Winborn as the new executive director.
Winborn is credited with transforming the National Reined Cow Horse Association. In seven years as executive director, he doubled the membership, breathed new life into their events and increased spectator involvement. His resume also includes being a regional marketing manager for Red Bull, and a marketing director for Hatco.