How do you revamp and modernize an organization to secure its future yet stay true to its western-heritage roots? It’s a challenge the new NCHA Executive Director Jay Winborn has already begun working on. With experience in business, marketing, event promotion, sporting associations and as competitive horseman himself, Winborn has all the necessary skills and attributes to manage this daunting task.
In part two of our in-depth interview with the new NCHA leader, Winborn divulges more of his plans to restore the Association to its former glory but in a way that is more inclusive for all levels of riders and budgets.