You could say Jay Winborn is a man with a plan, or two or three. Not only is he brimming over with creative ideas, he has a track record of implementing them, successfully. It’s why the National Cutting Horse Association, plagued by membership decline, lack of leadership and financial strife, was prepared to make a lucrative offer to get Winborn on board. So in December of 2019, the NCHA welcomed Jay Winborn as the new executive director.

Jay sat down with CHTO’s Simone Cobb for an indepth chat about his goals and challenges in steering the NCHA onto a path of growth, stability and longevity.